نتایج جستجو برای: marketing information system
تعداد نتایج: 3087044 فیلتر نتایج به سال:
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nowadays all organizations are somehow involved with information technology revolutions and the applicable aspects of information technology are evident in any field of supply chain, from the relationship with suppliers and producers to the relationship with the customers. in other words, the application of information technology is influential in the improvement of the supply chain. in this st...
background: users of hospital information system (his) use these systems durâing working day and know its problems better than othâers know. studying their views is very important and can be espeâcially effective in the development of the inâformation system. the aim of this study was to investigate the users' views toâwards the qualâity of hospital information system in the training hosp...
since the 1970s, services marketing has grown into a major sub discipline of marketing. it is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. in today's competitive world, having expertise, knowledge and ma...
abstract the aim of this study was to evaluate the status of information on forest and data transfer and to identify the gaps in information and data flow in forestry sector in iran. the study evaluated the data and information flow in three levels (control offices level, provincial offices level and organizational offices level) using the document analysis and questioning (interviews and ques...
This paper assesses the determinants of users’ continuance of Web based information systems (WIS). Multiple theoretical perspectives are synthesized ranges from prior information systems success, marketing and social psychology literature and extended that literature to the development of an integrated model of WIS continuance. In order to examine the effectiveness of each theoretical perspecti...
The experts in tourism industry believe that the subject of this industry can be discussed in marketing perspective. But it is considered that the main aspects of marketing such as, market research, market building and market maintenance are influenced by policymaking in this industry. Therefore, policymaking and marketing are closely related. In this study operational and detailed definitio...
This article describes challenges faced by agricultural production and marketing in the era of big data, and then builds the agricultural market information matching platform based on HADOOP & NUTCH combining cloud computing technology, finally details its layers and key technologies, including the use of open source search engine to capture the whole network market information to build agricul...
In the sponsored search system, advertisers bid on keywords that are related to their products or services to participate in repeated auctions and display their ads on the search result pages. Since there is a huge inventory of possible terms, instructive keyword recommendation is an important component to help advertisers optimize their campaigns and improve ad monetization. In this paper, by ...
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