Market orientation relates to how well an organization is aligned towards identifying, disseminating and responding to market intelligence. Prior research has typically conceptualized and examined market orientation as a property of an individual firm or business unit. Such research has shown that market orientation can enhance firm-level innovation and performance. More recently however, the l...

The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two hundred Chief Operating Officers (CEO’s) and Managing Directors from both start-up and mature com...

This study investigates the inter-relationship between market orientation and service performance of 33 libraries in the south of Finland. Three kinds of market orientation were found: the strong, the medium and the weak. The findings show that the higher market orientation is positively connected with the libraries’ superior service performance. Résumé : Cette étude explore la relation interne...

The paper investigates issues of scale equivalence and generalisability across different populations. This area of research is important because it allows for valid comparisons to be made when studies investigate the same constructs across qualitatively distinct populations. The study investigates the generalisability of the Narver and Slater (1990) and the Kholi, Jaworski and Kumar (1993) mode...