نتایج جستجو برای: loyalty relationship

تعداد نتایج: 560324  

2012
M Arab SM Ghazi Tabatabaei A Rashidian A Rahimi Forushani E Zarei

BACKGROUND Service quality is perceived as an important factor for developing patient's loyalty. The aim of this study was to determine the hospital service quality from the patients' viewpoints and the relative importance of quality dimensions in predicting the patient's loyalty. METHODS A cross-sectional study was conducted in 2010. The study sample was composed of 943 patients selected fro...

2004
Matthias Enzmann Marc Fischlin Markus Schneider

Systems for the support of customer relationship management are becoming increasingly attractive for vendors. Loyalty systems provide an interesting possibility for vendors in customer relationship management. This holds for both real world and online vendors. However, beside some potential benefits of a loyalty system, customers may also fear an invasion into their privacy, and may thus refuse...

This study examines how gamification mechanics could be used in online retailers' loyalty programs. In other words, this article attempts to create a conceptual model for the relationship between gamification mechanics and customer loyalty elements. We used a field study to conduct our research. In order to validate the survey, 450 customers from one of the greatest online stores in Iran were q...

2004
Robert Palmer

As the competition within the gaming industry continues to grow exponentially, these organizations are using players club programs as a key component of their marketing programs. This study investigates the relationship between casino players club programs and its members. Through the use of data collected from a mail survey of 3000 players club members, a detailed analysis was undertaken to ex...

2015
Adam Smith

Purpose – Research has established that trust, satisfaction and the attitude towards the brand contribute to the development of brand loyalty. However, consumers do not see brands only as transaction facilitators, but as relationship partners. The exploration of the role of brands in the development of bonds with consumers is still limited. This paper examines whether the strength of positive b...

Journal: :JTAER 2015
Julián Chaparro-Peláez Ángel Hernández-García Alberto Urueña-López

This study proposes a service recovery model to describe how cumulative satisfaction, loyalty and word-ofmouth are affected by complaints. The model is based on the role of positive and negative emotions in satisfaction with service recovery processes, with trust acting as a mediator of the relationship between satisfaction with service recovery and cumulative satisfaction, and between positive...

2011
Janghyeon Nam Yuksel Ekinci Georgina Whyatt

This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal selfcongruence, brand identification and life...

2011
YEONG GUG KIM GANG LI

This study examines the usefulness of the theory of transaction cost economics (TCE) for the online travel market and investigates customer satisfaction and loyalty with the transaction cost over the Internet taken into account. Using structural equation modelling (SEM), the authors identify the relationships among the antecedents (uncertainty, personal security and buying frequency), the media...

Journal: :Electronic Commerce Research and Applications 2016
Kem Z. K. Zhang Morad Benyoucef Sesia J. Zhao

Social commerce enables companies to promote their brands and products on online social platforms. Companies can, for instance, create brand pages on social networking sites to develop consumer–brand relationships. In such circumstances, how to build consumers’ brand loyalty becomes a critical concern. To address this, we draw upon the relationship quality perspective to suggest that brand loya...

2016
Vinai Panjakajornsak

Customer perception is a very important factor concerning green marketing management and is viewed as a motivational construct influencing subsequent consumer behaviour. This research uses four constructs i.e. perceived quality, perceived value, perceived risk and customer loyalty in the context of environmentally-friendly electronic products in Thailand. It employs an empirical study using the...

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