Underpinned by Script Theory and the S-O-R model, this research enhances green tourism consumption literature to identify how destination service quality contributes visitors’ memorable experiences loyalty towards a place-based food attraction. A total of 202 tourists who visited Best Highlands tea plantation in Malaysia were surveyed using an online questionnaire. Using PLS-SEM, study has seve...

Customer experience is viewed from different perspectives as an economic, marketing, management, and competitive strategy. Regardless of the perspective, customer a business strategy critical concept that plays key role in firm success 21st century. In recent years, there has been increasing focus on way for companies to differentiate themselves build strong relationships with their customers. ...

Based on Stimulus-Organism-Response (S-O-R) theory, this study identifies and empirically tests the effect of impulsive buying perceived value intention to install repurchase by using mediating role customer loyalty programs moderating satisfying experience reinforce positive influence. Data collected from 168 small store owners Sahabat Warung shopping application through an online survey were ...

Loyal customers are good soldiers who behave favorably toward service firms. As increasing number of universities facing “a candle burning at both ends” due to low birth rate and high global competition, this study integrates alumni participation, alternative attractiveness, school prestige, the relationship quality-based student loyalty model verify leading variables that enhance loyalty. A to...

This paper examines empirically the three concepts of loyalty that have been recently proposed in the literature: attitudinal loyalty, share loyalty, and differentiation loyalty. Measures of these concepts are compared at both aggregate (brand loyalty) and individual (customer loyalty) level. The findings support the view that each is indeed a separate concept, though each are, as hypothesised,...

A study conducted in a Taiwanese financial services company revealed that affectand role-based loyalty are two distinct types of loyalty to supervisors. The ethical behaviour of supervisors, perceived supervisor support, interpersonal justice, and respect for hierarchy predicted affect-based loyalty, whereas only interpersonal justice and respect for hierarchy predicted role-based loyalty to th...

Based on the theory of planned behaviour, this study investigates whether brand equity influences purchase intention for sports nutrition products among millennials in Ireland and what factors influence their decision. This research reports results a survey 102 millennials. The suggest that millennials' it is also influenced by subjective norms perceived behavioural control. Furthermore, analys...

Do store brands aid store loyalty by enhancing store differentiation or merely draw price sensitive customers with little or no store loyalty? This paper seeks to answer the question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust monotonic positive relationship between store brand loyalty and store loyalty using multiple loya...