Cold start recommendations are important because they help build user loyalty, which is the key to the success of e-services and e-commerce systems. Recommending useful information for new users generally creates a sense of belonging and loyalty, and encourages them to visit e-commerce systems frequently. However, as new users take time to become familiar with recommendation systems, the system...

The purpose of this study is to explore quality dimensions in the service that B2B e-marketplaces provide to their users in the construction sector. The study identified four key B2B service quality dimension as perceived by online selling side users of e-marketplace: reliability and privacy, utility of the information, value-added services, and efficiency. The basis of the study is an analysis...

Previous studies on e-commerce have focused on the influence of the online website environment on purchasing decisions but rarely examined online brand loyalty from perspectives of brand trust and brand affect. Though antecedents of brand affect and trust have received attention, the relationship among these antecedents, brand affect and brand trust still remains unclear. Therefore, this study ...

The purpose of this study is to determine the direct effect e-commerce innovation, e-service quality, and product diversity on customer loyalty, as well indirect influence through image marketplace in Madura Island. analytical technique used research Structural Equation Model analysis with SamrtPls. results found that 1) E-Commerce Innovation variable have a Marketplace Image. 2) E-CommerceiInn...

This research examines how website trust differs across cultures (using a four-country sample that includes Canada, the U.S., Germany, and Japan). More specifically, the research looks at institutional-based trust (McKnight et al, 2002) and addresses: (1) how consumer attitudes towards security, privacy, legitimacy of the online vendor, and quality assurance differ across cultures in the contex...

Festivals have been proliferating worldwide, and local authorities are either supporting, or organizing small, local festivals to enhance the attractiveness of the destination for non-local visitors. Festivals are also very effective tools for developing destination image, revitalizing economy, culture, traditions, building civic pride, raising funds for special, civic or charitable projects, a...

A R T I C L E I N F O Strategy, Marketing, Loyalty, Customer, Bajapuik Savings & BPR Gunung Pangilun. Received 20 April 2011 Received in revised form 23 April 2011 Accepted 24 April 2011 Available online 26 April 2011 This study attempts to look and see if the marketing strategy of product, price, and location and upon promotion will affect customer loyalty bajapuik savings on PT.BPR Berok Gunu...