In this paper, we examine retailers’ dynamic pricing behavior in a competitive environment, using scanner data on the refrigerated orange juice category. We examine two factors that may result in lower retail prices compared to static optimum prices at categorylevel profit maximization: (i) retailers’ use of a loss leader strategy for national brands to attract more consumers, and (ii) retailer...

This study develops propositions for a benchmarking exercise involving SME and tourism destination brands. In order to reveal the role of SMEs at destinations and their role in the destination brand, the tourism production process is analysed. It is suggested to view destinations as virtual service firms (VSF) as this highlights the interdependencies between SMEs, but also allows the descriptio...

INTRODUCTION People rely on the quality of the bottled drinking water, expecting it to be free of microbial contamination and health hazards. OBJECTIVES To evaluate the quality of bottled drinking water sold in Jaffna peninsula by analysing the physical, chemical and microbial contents and comparing with the recommended Sri Lankan Standard (SLS) values. METHODS All bottled water samples sol...

Sales of a brand are determined by measures such as how many customers buy the brand, how often, and how much they also buy other brands. Scanner panel operators routinely report these ‘‘brand performance measures’’ (BPMs) to their clients. In this position paper, we consider how to understand, interpret, and use these measures. The measures are shown to follow well-established patterns. One is...

The present study aimed to investigate and identify factors affecting the intention to buy of Islamic Azad University students to foreign brands of clothing among the students of this university in Tehran has been carried out. In which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on...

Objective(s) The primary objective of this study was to determine whether local and imported cigarette brands used in Iran, have elevated levels of metals or not. The produced data of cigarette brands are compared both with each other and with the existing brands in different countries. Materials and Methods In present study, nineteen various cigarettes brands were randomly purchased from th...

By investigating the personality congruence between brands and sporting events, this study explores which brands and sporting events fit together best. The results of our survey, which included 373 student-subjects, showed that the pairing of “sincerity” brands and “diligence” sporting events yielded the best brand-event personality fit and sponsorship effectiveness. Through structural-relation...

CONTEXT Understanding the relationship between cigarette advertising and youth smoking is essential to develop effective interventions. Magazine advertising accounts for nearly half of all cigarette advertising expenditures. OBJECTIVE To investigate whether cigarette brands popular among adolescent smokers are more likely than adult brands to advertise in magazines with high adolescent reader...

Background: In 1998 the attorneys general of 46 states signed a Master Settlement Agreement with the four largest tobacco companies in the United States. The agreement prohibits tobacco advertising that targets people younger than 18 years of age. Methods: We analyzed the trends in expenditures for advertising for 15 specific brands of cigarettes and the exposure of young people to cigarette ad...

BACKGROUND In 1998, the attorneys general of 46 states signed a Master Settlement Agreement with the four largest tobacco companies in the United States. The agreement prohibits tobacco advertising that targets people younger than 18 years of age. METHODS We analyzed the trends in expenditures for advertising for 15 specific brands of cigarettes and the exposure of young people to cigarette a...