This paper describes a socio-cognitive framework to study the interaction between designers and social groups. Experimentation with situational factors of creativity is presented. In particular, social ties in a population of adopters are shown to shape the way in which designers are considered as change agents of their societies.

BACKGROUND Obesity has become one of the most important and the fastest growing health and nutritional problem, not only in developed but also in developing countries. White rice consumption causes an increase in postprandial blood glucose and could be a probable reason for obesity. This study was conducted to investigate the association between intake of white rice and central obesity in an Ir...

Studying about the customer segmentation and begetting customer ranking plan diverts more attention in recent years. In this regard, this study tries on providing a methodology for segmenting customers based on their value driver parameters which extracted from transaction data and then ranks customers with regard to their customer lifetime value (CLV) score. Discovering hidden pattern between ...

BACKGROUND Social phobia is a highly prevalent disorder in western countries, but is rather rare in eastern societies. Prevalence rates range from 0.5% in eastern studies and up to 16% in western studies. The present study examined the prevalence of social phobia in the Iranian general population and demographic characteristics associated with this anxiety disorder. METHODS Participants inclu...

Transitivity in trust is very often considered as a quite simple property, trivially inferable from the classical transitivity defined in mathematics, logic, or grammar. In fact the complexity of the trust notion suggests evaluating the relationships with the transitivity in a more adequate way. In this paper, starting from a socio-cognitive model of trust, we analyze the different aspects and ...

Socio-cognitive approaches to leadership study remain the frontrunner in research; this study presents a model, which shows the quality of coworker exchange and organizational hope significantly influence workplace empowerment. The mode clearly presents the power of reciprocal behavior from leader influence tactic and statistical significance of coworker exchange quality, which responds as an i...

We present a novel approach to visually locate bodies of research within the sciences, both at each moment of time and dynamically. This article describes how this approach fits with other efforts to locally and globally map scientific outputs. We then show how these science overlay maps help benchmark, explore collaborations, and track temporal changes, using examples of universities, corporat...

Our approach to understanding mobile learning begins by describing a dialectical approach to the development and presentation of a task model using the socio-cognitive engineering design method. This analysis synthesises relevant theoretical approaches. We then examine two field studies which feed into the development of the task model.

BACKGROUND Anthropological studies based on highly polymorphic HLA genes provide useful information for bone marrow donor registry, forensic medicine, disease association studies, as well as designing peptide vaccines against tumors, and infectious or autoimmune diseases. OBJECTIVE This study was designed to investigate the genetic relationship of Iranian Arabs and Jews using HLA-class II gen...