CTR (Click Through Rate) is generally considered as a core indicator in measuring the effect and the ROI (Return On Investment) of Internet ads by the charging mode of CPM (Cost Per Mile). By utilizing relevant theories and research methodologies of modern informatics, the study aims to determine the characteristics of promotion that information is having and the impact on CTR by means of mathe...

A systematic review was conducted to determine the extent to which an economic case has been made in high-income countries for investment in interventions to promote mental health and well-being. We focused on areas of interest to the DataPrev project: early years and parenting interventions, actions set in schools and workplaces and measures targeted at older people. Economic evaluations had t...

Many societies are failing to adequately support women to breastfeed their babies, and as a result, most of the world’s children do not reap the full benefits of breastfeeding, according to two new reports. The first report, entitled Nurturing the health and wealth of nations: the investment case for breastfeeding, was developed by the United Nations Children’s Fund (UNICEF) and the World Healt...

This study presents an IT industry success model for developing countries. It adapts Ein-dor, Myers and Raman’s (1997) model, which is primarily focused on small-developed countries. The adapted framework is then applied in a study of IT industry in a developing country Thailand. We found IT-related foreign direct investment to be vital to IT industry success in Thailand. Unlike findings from e...

Relationship marketing typically requires organizations to continually collect customer information. Two distinct approaches co-exist to encourage customers to disclose information: reducing privacy concern and building trust, which in the past have been examined in isolation. In the present study, Regulatory Focus Theory was used to integrate both approaches and examine their distinct response...

Understanding the determinants of the location of MNE affiliates has become increasingly important for policy makers at the local, regional, national, and supra-national level, as investment promotion schemes are increasingly seen as an important cornerstone of the industrial development of most countries and regions. We examine some of the factors that explain an MNE’s choice for a particular ...

An ongoing debate in employment policy is whether promoting small and medium enterprises creates more employment. Do small enterprises generate more employment growth than larger enterprises? We use the elimination of small-scale industry (SSI) promotion in India to address this question. For 60 years, SSI promotion in India focused on reserving certain products for manufacture by small and med...

This study investigates whether personal taxes are related to asset valuations. The effective tax rate of investment income fluctuated considerably since federal income taxes were introduced. The main result of the paper demonstrates that there is an economically and statistically significant relationship between asset valuations and personal tax rates. Stock valuations tend to be higher when t...

Urban social entrepreneurs have been suggested to play an essential part in the success of local health promotion initiatives. Up to now, roles like these have only been identified in retrospect. This prospective collaborative study explored the possibilities of institutionalizing a comparable role for a 'health broker' in four Dutch municipalities as an additional investment to promote health ...