The problem of trust came with the development of B2C E-Business and has become a bottleneck. This paper studied crucial influential factors for E-trust on B2C E-Business through a survey and analyzed the difference between E-trust influential factors for different levels of consumers in China. The result and conclusion are expected to provide suggestions to B2C websites, to help improve consum...

today, the women from the half of the civil society population and from the perspective of security in the urban society, they are vulnerable social groups that their security is threatened in different ways. this study seeks to examine the factors affecting social security of women living in two neighborhoods in vanak and sarasiab. research theoretical model is composed (inspired by the views ...

As the outsourcing of key suppliers and business processes becomes increasingly popular, the evaluation and selection of the logistics outsourcing companies is of critical importance in supply chain management. However, there are few quantitative studies on the investigation of the main affecting factors of the logistics service quality focused on the market in China, which is one of the develo...

these days, due to growing the e-commerce sites, access to information about items is easier than past. but because of huge amount of information, we need new filtering techniques to find interested information faster and more accurate. therefore recommender systems (rs) introduced for solving this problem. although several recommender approaches have proposed, collaborative filtering (cf) appr...

The rise and development of O2O e-commerce has brought new opportunities for the enterprise, and also proposed the new challenge to the traditional electronic commerce. The formation process of customer loyalty of O2O e-commerce environment is a complex psychological process. This paper will combine the characteristics of O2O e-commerce, customer's consumer psychology and consumer behavior char...