This study examined the reach and impact of a social marketing intervention to reduce HIV risk among heterosexually identified (HI) Latino men who have sex with men and women (MSMW). Repeated cross-sectional intercept surveys were conducted in selected community venues during and after the campaign with 1,137 HI Latino men. Of them, 6% were classified as HI Latino MSMW. On average, 85.9% of the...

Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacc...

The two-month mass media campaign in Belgium on drug and alcohol consumption “Alcohol and other drugs. The facts and fictions” initiated in January 2008 has been evaluated shortly after by a phone survey. This article reports some indicators on the public awareness of the campaign, and the differences in the perception according to age groups and education levels. About 1,000 respondents (n=1,0...

M ichael Siegel posted the following note on the Globalink listserver on 12 February 2006. Subject: Help Get TFK to Stop Promoting Philip Morris Legislation. ‘‘Despite repeated contacts from public health folks urging them to stop, the Campaign for Tobacco-Free Kids is continuing to promote the passage of Philip Morris’s chief legislative priority in the United States Congress—the socalled ‘‘ef...

BACKGROUND Stigma related to mental health is a major barrier to help-seeking resulting in a large treatment gap in low- and middle-income countries (LMIC). This study assessed changes in knowledge, attitude and behaviour, and stigma related to help-seeking among participants exposed to an anti-stigma campaign. METHOD The campaign, using multi-media interventions, was part of the SMART Mental...

A measles vaccination campaign was launched last month in north eastern Nigeria to protect more than four million children against the highly contagious and sometimes fatal disease. Children between the ages of six months and 10 years were vaccinated in Borno, Yobe and Adamawa, Nigerian states where the health services have been disrupted for more than four years because of the conflict in Born...

Administrative coverage data are commonly used to assess coverage of mass vaccination campaigns. These estimates are obtained by dividing the number of doses administered by the number of children of eligible age, usually at the health district level. This study used data from a cluster survey conducted in each of the 53 Burkina Faso health districts immediately after 1999 the National Immuniza...

BACKGROUND While antismoking media campaigns have demonstrated effectiveness, less is known about the country-level effects of increased media dosing. The 2012 US Tips From Former Smokers (Tips) campaign generated approximately 1.6 million quit attempts overall; however, the specific dose-response from the campaign was only assessed by self-report. OBJECTIVE Assess the impact of higher ad exp...

To assess the impact of a 7-year intensive health education campaign about leprosy delivered by workers of the Kindwitwi Leprosy Trust to schoolchildren and general public in Rufiji District. Knowledge, attitude and beliefs towards leprosy were measured in Rufiji and compared to neighbouring Kisarawe District as control. Lessons learned from this analysis may be useful for the planning and eval...

BACKGROUND The Internet is increasingly utilized by researchers, health care providers, and the public to seek medical information. The Internet also provides a powerful tool for public health messaging. Understanding the needs of the intended audience and how they use websites is critical for website developers to provide better services to the intended users. OBJECTIVE The aim of the study ...