The goal of this paper is to introduce a new class of transformations of measures on R having the form (heuristically) T = φ · ∇φ/|∇φ|, where φ is some function; our construction exhibits an interesting link between two actively developing areas: optimal transportation and geometrical glows (see [1], [2], and [3] concerning these directions). Let A ⊂ R, d ≥ 2, be a compact convex set and let μ ...