Farmers can only be market oriented if his/her production plan follows market signals and produce commodities that is more marketable. In other to achieve this, this study provided empirical evidence on the Gender analyses of market orientation in South Eastern, Nigeria. A stratified sampling design was used to select 360 sample respondents in 2017. Market Orientation Index (MOI) and Heckit sel...

A relationship among language, gender, and discourse genre has previously been observed in informal, spoken interaction and formal, written texts. This study investigates the language/gender/genre relationship in weblogs, a popular new mode of computer-mediated communication (CMC). Taking as the dependent variables stylistic features identified in machine learning research and popularized in a ...

This paper examines the automatic and strategic use of gender information in pronominal processing. Experiments 1 and 2 used short sentences where a pronoun was preceded by two potential antecedents. Results showed that even when adult readers did not use pronominal gender to strategically accelerate pronominal resolution, they remained sensitive to a gender disagreement between the pronoun and...

Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...