Purpose of this paper The paper provides a better understanding of the interrelatedness of customer and service orientations in the organizational structures of capital goods manufacturing companies. Design/methodology/approach A qualitative, multi-case research design was employed using 36 European capital goods manufacturing companies. Findings This article explored four different patterns of...

We propose a new method for conducting Bayesian prediction that delivers accurate predictions without correctly specifying the unknown true data generating process. A prior is defined over class of plausible predictive models. After observing data, we update to posterior these models, via criterion captures user-specified measure accuracy. Under regularity, this yields concentration onto elemen...