Research on marketing and the enriching practices proved more conclusively that marketing is not just a set of specific activities. Marketing is above all contemporary management logic. Moreover, in order for marketing to develop as a business function (one of the many functions carried out by organizations) it has to be developed in terms of marketing management logic. What is more, the curren...

Information systems have developed along the supply chain to support logistics management in all types of industries. Most of this effort has been focused at reducing the levels of working capital by increasing the efficiency of information flow from market to raw materials suppliers. Similar developments have also occurred to support other business processes, for example connecting together ne...

Destination management and destination marketing are relatively new phenomena in tourism professional practice and in the tourism literature. They have now, however, become recognized as being integral to the success of a tourism destination. This article traces the history of the scholarly literature development and professional practice in destination management and destination marketing sinc...

Managing risk has become a critical component of supply chain management. The implications of supply chain failures can be costly and lead to significant customer delivery delays. Though, different types of supply chain vulnerability management methodologies have been proposed for managing supply risk, most offer only point-based solutions that deal with a limited set of risks. This research ai...

© 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) Journal of Marketing Research Vol. XLIII (August 2006), 494–508 *Rajesh Chandy is Carlson School Professor of Marketing and an associate professor (e-mail: [email protected]), and Om Narasimhan is Assistant Professor of Marketing (e-mail: [email protected]), Carlson School of Management, University ...

Biomedical research enterprises require a large number of core facilities and resources to supply the infrastructure necessary for translational research. Maintaining the financial viability and promoting efficiency in an academic environment can be particularly challenging for medical schools and universities. The Indiana Clinical and Translational Sciences Institute sought to improve core and...

This chapter discusses integrated asset-liability management, a new management perspective that is evolving at the more innovative financial intermediaries in response to problems caused by the older functional management perspective. The older perspective calls for an organization to be structured into functional units (e.g., marketing, asset management, etc.), the decisions of which are coord...

The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very fact that 40% of exports in India come from SME sector shows that this sector has the maximum potential to create employment opportunities. But they lack in getting required support from the concerned Gove...

Vol. XLIX (February 2012), 15 –25 *Ravi Dhar is the George Rogers Clark Professor of Management and Marketing, Yale School of Management, and Professor of Psychology, Yale University (e-mail: [email protected]). Klaus Wertenbroch is Professor of Marketing at INSEAD Europe Campus, Fontainebleau, France, and is currently Judith C. and William G. Bollinger Visiting Professor and Visiting Professo...