Human activities are a key driver of air pollution, so it is hardly surprising that celebrations affect air quality. The use of fireworks contributes to high particulate concentrations in many parts of the world, with the Chinese Lunar New Year (spring festival) particularly noticeable, as firecrackers are traditionally used to drive off evil spirits. Fireworks lead to short-term peaks in the c...

Cultural knowledge and understanding are fundamental in a multiracial society like Malaysia. One of the ways to foster good relationship between people different cultural backgrounds can be achieved through use media. means such message that could disseminated public is festive advertisements. Previous studies have shown portrayal culture ads pivotal element should considered by all advertisers...