Purpose The purpose of this paper is to contribute the conceptualisation festival customer experience by proposing a new framework based on three interrelated concepts: event design, social environment and digital environment. Design/methodology/approach authors use theory adaptation research design adapt an existing specific context literature experiential marketing within events, festivals, t...

Online shopping festivals have become powerful ways for major e-commerce platforms to conduct promotions. To explore the rule and hidden information of change users’ attention online festivals, it can provide scientific effective marketing reference, promote sustainable development festivals. This paper takes “Double 11” festival as research object. Based on LDA+LSA+NMF integrated theme extract...

Conservative Japanese politicians, academics, and journalists regularly state that whaling is an essential part of their national heritage, expressed in material culture, folk songs, ritual practices, festivals. Japan has several whale festivals (kujira matsuri): playful events at which participants re-enact Edo-period (1600–1868) coastal practices perform whaling-related songs dances. This art...

The 2017 Microblog Cultural Contextualization task consists in three challenges: (1) Content Analysis, (2) Microblog search, and (3) TimeLine illustration. This paper describes the use of cosine similarity, which is characterized by the comparison of similarity between two vectors of an inner product space. This research used two approaches: (1) word2vec and (2) Bag-of-Words (BoW) for extractin...

Als Beispiel einer interaktiven Mixed Reality Umgebung beschreiben wir den „Sensoric Garden“, sieben während eines Festivals gezeigte Installationen. Da solche Ereignisse sich nicht in Bezug auf Benutzbarkeit oder Effektivität bewerten lassen, benötigen wir andere Kriterien, um die Attraktivität der Installationen für Besucher zu erklären. Konzepte aus der Debatte um Interaktionsdesign und Inte...

The MC2 CLEF 2017 Content Analysis task deals with classification, filtering, language recognition, localization, entity extraction, linking open data, and summarization. Festivals have a large presence on social media. The resulting microblog stream and related URLs are appropriate to experiment on advanced social media search and mining methods. For content analysis, topics were in any langua...

The categories associated with modern French commensality help to illuminate various forms of Roman public dining, most notably, meals linked to events of the life cycle and religious festivals, as well as those sponsored by collegia and by the emperor himself. A comparative approach of this sort brings into sharper focus the nature of this social practice by underscoring the propensity of meal...

Introduction With the rapid development of technology, software is being used in every sector of life. The interconnection between software and art dates back to the early sixties (Sedelow '70). The context of intersection is growing each year with increased number of artists participating in multimedia software projects, games etc. and many software engineers participating in software dependen...

Film is an increasingly important medium for communicating knowledge about human rights, and rights film festivals are growing in number scope. How do feature-length films produce rights? The analysis here based on close readings of the narratives cinematography associated with supplemented by fieldwork carried out at festivals, reviews published interviews directors curators. article identifie...