Purpose: This study aims to (1) disentangle the relationship between brand origin (global vs. local) and perceptions (perceived globalness, PBG local iconness, LI), (2) investigate how consumer ethnocentrism moderates these model pathways. 
 Design/methodology/approach: We utilize a multi-method approach in two complementary studies, survey (N=253) an experiment (N=148). Findings: find tha...

Although considerable research has explored consumer ethnocentrism and conspicuous consumption effects independently, a meaningful quantitative analysis of the interaction such on perception is yet to be undertaken. This study aims provide insight into these by examining impacts setting foreign Country-of-Origin (COO) in Chinese wine market context. A total 324 consumers mainland China particip...

the arab nation is considered a united nation which is integrated for the common language, culture, history and destiny. thus, the arab nationalism is highlighted in the palestinian women’s literature in which the thoughts and concepts of arab ummah id well represented. the palestinian women believe in their country as a inseparable part of the “great arab land” and they attempt to encourage th...

From the evolutionary psychological perspective, the ultimate cause of war (just like any other behavior) is reproductive. This perspective offers a novel explanation of the puzzling phenomenon of "democratic peace" (why democracies are less belligerent and never fight each other). It explains human resistance to alien rule as part of a larger psychological mechanism of ethnocentrism, and predi...

Current Western societies are characterized by cultural diversity. Europe has gradually become a place populated by very diverse groups, due mainly to an influx of immigration. Various adaptation mechanisms have developed in the receiving society, and in turn, in immigrant groups. Due to a variety of factors, including well-embedded social prejudices, stereotypes and cultural distance, there ar...

This study is framed within the concept of sustainability local foods such as extra virgin olive oil (EVOO) and considers effects country origin (COO) ethnocentrism relevant factors in decision making about product choice. Our work contributes to literature regarding food industry with main objective investigating how consumer may affect not only behavioral intention but also perception quality...

In the last election of the Austrian parliament in September 2008, two far-right parties together received nearly 30% of the votes. The New York Times commented on this: “Far-Right, Anti-Immigrant Parties Make Gains in Austrian Elections” (Kulish, 2008). What caused about one third of the Austrian electorate to vote for parties holding views that contain a form of ethnocentrism and xenophobia, ...

With rising incomes and urbanization, diets across Sub-Saharan Africa (SSA) have diversified in source form, encompassing more processed packaged foods. While previous studies identified ethnocentrism to be an influencing factor of purchase behavior, so far, no study has evaluated consumer for food products Nigeria. We conducted a involving 2250 Nigerian consumers, using widely validated ethnoc...