Viral marketing seeks to maximize the spread of a campaign through an online social network, often targeting influential nodes with high centrality. In this article, we analyze behavioral aspects of influential users in trust-based product reviews communities, quantifying emotional expression, helpfulness, and user activity level. We focus on two independent product review communities, Dooyoo a...

A variety of rating-based recommendation methods have been extensively studied including the well-known collaborative filtering approaches and some network diffusion-based methods, however, social trust relations are not sufficiently considered when making recommendations. In this paper, we contribute to the literature by proposing a trust-based recommendation method, named CosRA+T, after integ...

Though research on the Semantic Web has progressed at a steady pace, its promise has yet to be realized. One major difficulty is that, by its very nature, the Semantic Web is a large, uncensored system to which anyone may contribute. This raises the question of how much credence to give each source. We cannot expect each user to know the trustworthiness of each source, nor would we want to assi...

Multi-modal Social Networks (MSNs) allow users to form explicit (by adding new friends in their network) or implicit (by similarly co-rating items) social networks. Previous research work was limited either to the prediction of new relationships among users (i.e. Link Prediction problem) or to the prediction of item ratings (i.e. Rating Prediction problem and Item Recommendations). Recent link ...

Users face a dazzling array of choices on the Web when it comes to choosing which product to buy, which video to watch, etc. The trend of social information processing means users increasingly rely not only on their own preferences, but also on friends when making various adoption decisions. In this paper, we investigate the effects of social correlation on users’ adoption of items. Given a use...