Pengunjung e-commerce lazada mengalami penurunan yang signifikan pada kuartal Ⅰ tahun 2019 sampai di angka 28 juta pengunjung, dari peringkat 1 2018 menjadi ke 4 2019. Berdasarkan databoks.katadata.co.id diakibatkan kurang adanya gebrakan social media marketing mereka untuk menjamah konsumen. Penelitian ini akan melakukan pengujian terhadap variabel electronic word of mouth maupun proses keputu...

Background: Co- word analysis is one of the content analysis methods used in scientometric studies and mapping the scientific structure of various fields. The purpose of the present research is to map the structure of distance education using the co-word analysis. Methods: The research method is content analysis using co- word analysis. The research population are 31607 documents indexed in the...

Electronic word of mouth and advertising effectiveness are variables that can influence consumer purchasing decisions. This study aims to examine the concept electronic on decisions at Bro D Towing Service which experienced a decline in sales last four months 2021. The research method used was quantitative methods. population this consumers who have services Surabaya seen advertisements social ...

Da Nang city is considered a worth living and visiting for the past few years, however, not all domestic tourists have ever visited Nang. The purpose of this study was to analyze: effect electronic word mouth, destination social responsibility, image, trust on intention visit city, by interviewing 280 in HoChiMinh who had never city. This uses Structural Equation Model (SEM) analysis as data to...