نتایج جستجو برای: effectiveness of advertisement
تعداد نتایج: 21171368 فیلتر نتایج به سال:
Recognition tests are a very popular means of assessing the memory effectiveness of advertisements. Unfortunately the recognition scores obtoined by current methods reflect both the memory for an advertisement and the response biases of the respondents. The outhors introduce the theory of signol detection (TSD) v/hich can be used to secure independent estimates of memory and response bias in re...
In order to assess the effectiveness of an advertisement employing incongruity, it would be most helpful to determine when and how incongruity is likely to be processed by consumers and the nature of the response it is likely to evoke. By combining the tenets of two classic processing theories, Petty and Cacioppo’s Elaboration Likelihood Model (1981, 1986) and Mandler’s Schema Incongruity Theor...
During recent years, the internet and online marketing have experienced a continuous growth. Web-based advertisement is used to target users easily, without place or time limitation. Personalization is an ingenious way to potentially increase the effectiveness and efficiency of web-based advertisements. In this paper, a model for creating personalisation specification for businesses (adaptation...
Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal...
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