نتایج جستجو برای: direct to consumer advertising dtca
تعداد نتایج: 10709553 فیلتر نتایج به سال:
References 1 Auton F. The advertising of pharmaceuticals direct to consumers: a critical review of the literature and debate. Int J Adver 2004; 23: 1–5. 2 Hone F, Benson R. DTC: European style. Pharm Exec 2004; 24: 96–102. 3 Kravitz RL, Epstein RM, Feldman MD, et al. Infl uence of patients’ requests for direct-to-consumer advertised antidepressants: a randomized controlled trial. JAMA 2005; 293...
The correct and rational use of medications can have a positive direct impact on disease outcomes, as well on the utilization of the health system resources. Unfortunately, 50% of the patients do not take their medications as prescribed, largely due to lack of patients' understanding of their medical condition, as well as the lack of reliable medicine information.There are multiple strategies i...
This article studies the influence of product groupings on consumer preferences. Specifically, it is proposed that when each product in two groups has an equal chance of a gain, consumers prefer to choose from a group that appears more contagious (e.g., products arranged close together, similarly, or symmetrically). However, when each product in two groups has an equal chance of a loss, consume...
I develop a multi-country multi-industry model of trade that features heterogeneous consumers with non-homothetic preferences. I use the model to quantify the measurement errors in the welfare gains estimates caused by the assumption of a representative consumer (ARC). First, I reduce the world level of all trade costs by 15% and find that ARC overestimates (underestimates) the gains of the poo...
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