نتایج جستجو برای: diagnoses in marketing operations
تعداد نتایج: 17006454 فیلتر نتایج به سال:
Due to the influence of information and communication technology and internet on commercial and operational processes, they are necessary for all companies for direct competition. E-marketing is one of ICI's outcomes that can use IT and internet for marketing purposes. Thus, internet is the most influencial marketing tool with global cover which can facilitate company's access to the global mar...
Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...
Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are fully rational or at least can be induced to behave rationally. Many other disciplines, including economics, finance, and marketing...
the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...
The first part of the economic system that was affected by the outbreak of the Corona pandemic was the banking system of countries. Therefore, the aim of this study was to design a social banking model with a post-corona approach in the country's banking industry, which uses a combination of Delphi-fuzzy method and interpretive structural modeling. In this study, the opinions of university prof...
Marketing plan is a powerful tool to achieve organizational objectives, seize the opportunities and successfully compete with the rivals. A marketing plan is mandatory to advance the commercial objectives and efficient management in any organization. A reliable tool for evaluating the significant role of a corporation's marketing plan would be its marketing performance assessment. Marketing per...
Marketing carbon offset credits generated by urban forest projects could help cities and local governments achieve their financial self-sufficiency and environmental sustainability goals. Understanding the value of carbon credits sourced from urban forests, and the factors that determine buyers’ willingness to pay a premium for such credits could benefit cities in strategically marketing carbon...
The study of distribution channels is an important line of inquiry in several fields. In marketing, managing conflict and coordination in channels is studied in behavioral and managerial research (see Gaski 1984 for a review), game theoretic modeling (e.g., Jeuland and Shugan 1983), and empirical research (e.g., Ailawadi 2001). Related work in management information systems and operations manag...
Large quantities of fresh produce can be grown in the Highlands provinces of Papua New Guinea, and this produce is then marketed to a range of markets, including the coastal cities of Port Moresby and Lae. However, it is often argued that the marketing system performs poorly, and various reasons for this are cited. In this paper, the results of a study on the marketing of smallholder produce or...
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