Purpose-The research aims at evaluating the standardization/adaptation of international marketing strategy in Iran multinational companies (MNCs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. Product, Promotion, Price and Place) is considered, while in the previous researches no attempt was done to examine the interdepende...

Abstract The recent COVID-19 pandemic has caused enormous disruptions to supply chain (SCs). Border restrictions forced countless businesses close either permanently or temporarily. However, the food industry is an essential sector that needs be operational during a pandemic. Although proactively worked towards fulfilling human needs, (FSC) faced numerous challenges, forcing SC managers rethink...

The study explores the crucial big data analytics capabilities (BDAC) for healthcare in Bangladesh. After a rigorous and extensive literature review, we list wide range of BDAC empirically examine their applicability Bangladesh’s sector by consulting 51 experts with ample domain knowledge. adopted DEcision MAking Trial Evaluation Laboratory (DEMATEL) method. Findings highlighted 11 key BDAC, su...

This study proposes a two-stage MCDM model that combines Delphi and decision-making trial evaluation laboratory methods based on spherical fuzzy sets (SF-Delphi SF-DEMATEL) to analyze the motivation demotivation factors affecting employee satisfaction in Vietnamese logistics service industry. In first stage, SF-Delphi approach is used gather expert opinions develop consensus significance of cri...

Smart data selection can quickly sieve valuable information from initial data. Doing so improves the efficiency of analyzing situations to aid in better decision-making. Past methods have mostly been based on expert experience, which may be subjective and inefficient when dealing with large, complex datasets. Recently, system analysis method has exploited find key However, few studies address i...

In response to fast-growing and rapidly-changing markets, launching new products faster than competitors cannot only assist firms in acquiring larger market share but also reducing development lead time, significantly. However, owing to its intrinsically uncertain properties of managing NPD (new product development), manufacturing companies often struggle with the dilemma of increasing product ...

This paper proposes a Fuzzy Group Decision Approach for making strategic decisions about knowledge management adoption. Most SMEs are suffering because of low profits caused by hyper competition and OEM dead-end. Moreover, since the middle of 2008, the financial tsunami has caused serious damage to the global economy. They lack the financial and systematic basis to introduce knowledge managemen...

In this paper, we propose a novel approach to the development of green public policies. We emphasize significance system systems (SoSs) methodology, which concentrates on understanding and managing complex by contemplating their interdependencies interactions as single integrated system. Based perspective, consider policy interacting with energy, health, pollutants, economic SoSs. As method sys...

Identifying relevant location determinants is a good starting point for shop operators, help to increase profitability and, thus, avoiding business failure. Traditional Analytic Hierarchy Process (AHP) or the Network (ANP) have shortages that require improvement. Herein, Decision-Making Trial and Evaluation Laboratory (DEMATEL), ANP based on DEMATEL (DANP), modified Vlse Kriterijumska Optimizac...