This paper presents a multiobjective continuous covering location problem in fuzzy environment. Because of uncertain covering radius, possibility of covering concept is introduced.Since, the uncertainty may cause risk of uncovering customers; the problemis formulated as a risk management model. The presented model is an extension of the discrete covering location models tocontinuous space. Two ...

Purpose This paper aims to examine the effects of design sources (user vs. company design) on customers’ perceived value (perceived self-improvement and uncertainty) consequently purchase intention, as well moderating effect brand strength in context purchasing utilitarian products. Design/methodology/approach Two studies were conducted. Study 1 used a laboratory experiment (n = 160) test self-...

The competition among shopping malls is getting increasingly more intense.In order to enhance corporate competitiveness and profitability, how toretain key loyal customers has become an important issue for the managers ofshopping malls. Customer loyalty programs are a universal practice. Thisstudy proposes an analytical model for developing the strategic management...

The multi-objective optimization for a multi-product multi-period four-echelon supply chain network consisting of manufacturing plants, distribution centers (DCs) and retailers each with uncertain services and uncertain customer nodes are aimed in this paper. The two objectives are minimization of the total supply chain cost and maximization of the average number of products dispatched to custo...

This paper studies government subsidies for green technology adoption while considering the manufacturing industry’s response. Government subsidies offered directly to consumers impact the supplier’s production and pricing decisions. Our analysis expands the current understanding of the price-setting newsvendor model, incorporating the external influence from the government, who is now an addit...

In an uncertain and competitive environment, product portfolio management (PPM) becomes more challenging for manufacturers to decide what to make and establish the most beneficial product portfolio. In this paper, a novel approach in PPM is proposed in which the environment uncertainty, competitors’ behavior and customer’s satisfaction are simultaneously considered as the most important criteri...

This paper aims to lay a theoretical foundation on how individuals value durable products. In this paper we emphasize ownership and analyze why customers want to own products and the value they give to ownership. Specifically, we argue that the ownership of a product represents a bundle of options. At any given point in time, the owner of a product has the option to choose whether she wants to ...