This paper revises the general perception that localisation is about linguistic and cultural adaptation of digital content to the requirements of foreign markets; that localisation is successful if the origin of the material can no longer be detected. We will show that in a more and more globalised society (not just economy) publishers, and especially publishers of advertisements, play with 'st...

The extent to which cultural stereotypes about aging contribute to age differences in memory performance is investigated by comparing younger and older Anglophone Canadians to demographically matched Chinese Canadians, who tend to hold more positive views of aging. Four memory tests were administered. In contrast to B. Levy and E. Langer's (1994) findings, younger adults in both cultural groups...

Abstrad—Recent studies have documented that performance in u domnifi is hindered when individuals feel that a sociocultiiral group to which they belong is negatively stereotyped in that domain. We report that implicit activation of a social identity can facilitate cis well as impede performance on a quantitative task. When a particular social identity was made salient ai an implicit level, perf...

Globalization has emerged as one of the most controversial and debated issues of our times. In particular the potential impact of global products and processes on political, economic and cultural life in all of the world's 'global villages' has met with a range of responses from celebration to condemnation. This essay examines the relationship between globalization and national identity with re...

College students (N=3,435) in 26 cultures reported their perceptions of age-related changes in physical, cognitive, and socioemotional areas of functioning and rated societal views of aging within their culture. There was widespread cross-cultural consensus regarding the expected direction of aging trajectories with (a) perceived declines in societal views of aging, physical attractiveness, the...

This article presents an analysis of cultural/actors influencing the career choices of women in the IT workforce. We employ the individual differences theory ofgender and IT as a theoretical lens to analyze a qualitative data set ofinterviews with 200 women in/our different countries. The themes that emerged from this analysis speak to the influence ofcultural attitudes about maternity, childca...

This article examines perspectives on employer work-life initiatives as potential organizational change phenomena. Work-life initiatives address two main organizational challenges: structural (flexible job design, human resource policies) and cultural (supportive supervisors, climate) factors. While work-life initiatives serve a purpose in highlighting the need for organizational adaptation to ...

College students (N = 3,435) in 26 cultures reported their perceptions of agerelated changes in physical, cognitive, and socioemotional areas of functioning and rated societal views of aging within their culture. There was widespread cross-cultural consensus regarding the expected direction of aging trajectories with (1) perceived declines in societal views of aging, physical attractiveness, th...

h—This study looks at Spike Lee’s Malcolm X as an important text in understanding Afrocentric perspectives that challenge the ideological stereotypes of mainstream Hollywood film. Malcolm X intervenes between Lee, the filmmaker, and the powerful media industry and is emblematic of the larger discussion of hegemonic and counter-hegemonic views in media culture. This film is not only an interesti...

This article discusses the question of identity through the globalized emergence of tourism. Tourism is a result of an unavoidable cultural contact with positive and negative effects. A contact of two different identities, that of tourist and the host, can bring numerous changes to the local community, but can also affect the tourists’ interpretation of the destination. Here we can frequently e...