Dr. Neilson (Ph.D. Queen’s University, Marketing and MIS) is an Assistant Professor at the Sprott School of Business. She taught Information Systems courses in her previous appointment at the University of Guelph, and currently teaches in the Marketing area at the Sprott School. Her research focuses on social and cultural influences on consumption, consumer culture theory, morality in marketpla...

This study proposes that there is a significant relationship between identity fusion with a country and patriotic consumption behaviors, and individuals’ cultural backgrounds play an important role in this relationship. To test this idea, this study focuses on fused persons and explored how these persons reacted to advertising that contained patriotic messages. Further, to uncover possible cros...

The purpose of this research is to examine the effect cultural omnivorousness levels on restaurant preferences. Qualitative approach was adopted in study. At same time, ethnographic interview method used order consumption patterns individuals As a result research, findings are presented two categories: participation and relationship between shows that some people interviewed have different hier...

This article explores the idea of ‘cultural mobility’ both as a way of thinking about the polarizing logic of class relations and practices in contemporary society and as a means by which the debate over the cultural omnivore might be advanced. The concept of cultural mobility refers to the differential capacity to engage with or consume cultural goods and services across the entire spectrum of...