Imagine that you are the chief executive of a large pharmaceutical firm seeking innovative ways to increase sales. You realize that physicians prescribe drugs only to the sick and that there is a vast untapped market of well persons who are potential customers. Reaching them would require broadening the boundaries of illness so that healthy people could be redefined as patients in need of drug ...

Joseph Selling rightly defines human intentions and motivations as part of human nature and an important determinant of the morality of personal actions. The thesis of this paper is that Selling’s view of agency, as focused on the individual, must be expanded to include social relationships and the social constitution of selves and communities. This requires cross-cultural dialogue about human ...

Ho Chi Minh City, Vietnam’s largest city, supports a vibrant street food culture. Most of the city’s street-engaged traders are poor and unskilled women, there is scant research about how they build social networks capital that sustain their microbusinesses. This article focusses on intimate socialities develop with customers, shop owners sister-traders in order to stabilise incomes while infor...

OBJECTIVE To discover the importance of social sources of tobacco to young people as opposed to commercial sources; to describe the peer market for cigarettes in schools and the consequences for young people of their involvement in it. STUDY DESIGN Cross sectional questionnaire survey, one-to-one interviews, and focus groups. SETTING Seven schools in Birmingham, UK. SUBJECTS All students ...

Contracts often take the form of options: oil fields can be abandoned, planning permission may go unused, and acquired firms can be liquidated. We consider a seller who auctions a dynamic option among N agents. After the auction, the economy evolves and the winning bidder chooses both if and when to execute the option. The revenue-maximising auction consists of an up-front bid and a contingent ...

In this technical appendix we provide proofs for the various results stated in the manuscript titled: “When promotions meet operations: Cross-selling and its effect on call-center performance”. We start the technical appendix with the construction of the sample paths for all related processes. Specifically, our construction follows a strong approximation approach (see for example [7] and [8]). ...