Mobile applications (apps) have transformed the way firms and consumers communicate with each other, and have now become integral to firms’ marketing strategies. However, in a marketplace characterized by myriad choices, one of the biggest challenges that Marketers face is to foster continued and frequent use, or stickiness. This brings forth two important questions: what factors affect consume...

We investigate the dynamical properties of chaotic trajectories in mushroom billiards. These billiards present a well-defined simple border between a single regular region and a single chaotic component. We find that the stickiness of chaotic trajectories near the border of the regular region occurs through an infinite number of marginally unstable periodic orbits. These orbits have zero measur...

Closed analytical expressions for scattering intensity and other global structure factors are derived for a new solvable model of polydisperse sticky hard spheres. The starting point is the exact solution of the “mean spherical approximation” for hard core plus Yukawa potentials, in the limit of infinite amplitude and vanishing range of the attractive tail, with their product remaining constant...

We developed and evaluated a device that can be used for the quantitative measurement of stickiness. While a typical pressure distribution sensor can measure a pressing force, it cannot measure a tensile force. We therefore installed a pin array on a sensor, with the pin array applying an offset pressure to the sensor through its weight. We measured the stickiness of natto and baby powder using...

We estimate the dynamic stochastic general equilibrium model of Christiano, Eichenbaum, and Evans (2005) on United Kingdom data. Our estimates suggest that price stickiness is a more important source of nominal rigidity in the U.K. than wage stickiness. Our estimates of parameters governing investment behavior are only well behaved when post-1979 observations are included, which reflects govern...

Are nominal prices sticky because menu costs prevent sellers from continuously adjusting their prices to keep up with inflation or because search frictions make sellers indifferent to any real price over some non-degenerate interval? The paper answers the question by developing and calibrating a model in which both search frictions and menu costs may generate price stickiness and sellers are su...

To prevent users from switching to competitors, on-line companies in the B2C market are implementing various technologies and investing substantial resources to enhance the “stickiness” of their Web sites. The authors propose that users stick with a Web site through a process of developing a relationship with it. Thus, sticking with a Web site reflects a persistent Web site–user relationship. T...

A fundamental assumption in cost accounting is that the relation between costs and volume is symmetric for volume increases and decreases. In this study, we investigate whether costs are “sticky”—that is, whether costs increase more when activity rises than they decrease when activity falls by an equivalent amount. We find, for 7,629 firms over 20 years, that selling, general, and administrativ...