followed, and English readers will find many parallels. This is history seen from below, and Professor Melosh looks sympathetically on the craft methods, practical experience, and self-control that dominated the lives of nurses in the old apprenticeship system in the diploma schools. It was an occupational culture, a shared work experience that gave value and colour to their lives. The section ...

The INTELLECT n a t u r a l l a n g u a g e d a t a b a s e q u e r y s y s t e m , a product of Artificial Intelligence Corporation, is the only commercially available system with true English query capability. Based on experience with INTELLECT in the areas of quality assurance and customer support, a number of issues in evaluating a natural language database query system, particularly the IN...

Purpose – Research has established that trust, satisfaction and the attitude towards the brand contribute to the development of brand loyalty. However, consumers do not see brands only as transaction facilitators, but as relationship partners. The exploration of the role of brands in the development of bonds with consumers is still limited. This paper examines whether the strength of positive b...

The extant literature on price promotions typically assumes that consumers loyal to a brand never switch to a competing brand, with Shilony (1977) and Raju et al (1990) being exceptions. Extending the Narasimhan (1988) model, we allow loyal consumers to hold finite brand loyalty. Our unique equilibrium splits into three types, depending upon configurations of consumer reservation utility, brand...

Social media based brand communities are communities initiated on the platform of social media. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. A survey based empirical study wit...

If two hospitals are providing identical services in all respects, except for the brand name, why are customers willing to pay more for one hospital than the other? That is, the brand name is not just a name, but a name that contains value (brand equity). Brand equity is the value that the brand name endows to the product, such that consumers are willing to pay a premium price for products with...

Purpose: The aim of this paper is to understand the internal branding process from the employees’ perspective; it will empirically assess the relationship between internal branding and employees’ delivery of the brand promise as well as the relationships among their brand identification, brand commitment, and brand loyalty. Design/methodology/approach: On a census basis, a quantitative survey w...