This paper investigates the charitable giving of Chinese firms from perspectives four sustainable development goals (SDGs), including Economy, Operation, Harmony, and Management. By converting corporate financial data into independent variables, namely Management, this study explores philanthropic for SDGs. The empirical evidence shows that philanthropy has a significant positive effect on Oper...

Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opportunities and pitfalls of using marketing communication tools in the strategy of building a virtuou...

One of the requisites for winning corporate competitions today is success in the “global marketing” for quickly offering high-quality, latest model products in response to customer needs. For manufacturers to advance “manufacturing” that precisely meets the customers’ preferences, it is vital that their affairs and management sections also share the global view and become a core of corporate ma...

This work aims at demonstrating how the integration of the social responsibility in corporate strategy is a factor of competitiveness in the market, achieved through the full involvement of all stakeholders. The corporate social responsibility issue, still very controversial and difficult to univocally define, has been, in the latest years, of a fundamental importance in the business management...