Subject. Due to the current circumstances of economic crisis, high competition, impact COVID-19 pandemic, enterprises decide develop digitalization financial planning, since it will allow them use new IT resources, quickly respond market changes and manage their resources flexibly. Objectives. I herein study possible ways developing planning for industrial enterprises. Methods. The is based on ...

Purpose – The purpose of this paper is to present taxonomy of marketing strategy concepts and integrative frameworks that differentiate and integrate its formulation and implementation processes. Design/methodology/approach – The paper is conceptual based on a review of academic literature on marketing strategy chronicled in major marketing journals January 1990-April 2006. We present selected ...

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing planning? Next, we examine expert prescriptions: What do they say is the best way to plan? More important than face validity, however, are tests of const...

It is critical in today’s enterprises that manufacturing facilities are not isolated from design, planning, and other business activities and that information flows easily and bidirectionally between these activities. It is also important and cost-effective that COTS (commercial-off-the-shelf) software, databases, and corporate legacy codes are well integrated in the information architecture. F...

In this work a novel approach is applied with the aim to improve the operation of supply chains with embedded multi-purpose batch chemical plants. The major contribution of this work with respect to previous approaches is that it includes a corporate financial planning model within the mathematical formulation applied for optimizing scheduling/planning decisions variables regarding the supply c...

1. INTRODUCTION Strategic plan implementation is a critical process facing senior management now and into the foreseeable future. While literature abounds on how to go about strategic planning, there is comparatively little written about how to implement a strategic plan once it is developed. One explanation for this phenomenon is that successful implementation is inextricably linked to the cul...