Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...

health and safety are important factors in today’s life. most of studies show that consuming the chicken that has anti biotic caused different diseases like digestive vessel cancer. attention to controlled use of antibiotics can play a key role in society health which considered in the production of green chicken. planning for increasing the production of mentioned chicken needs the investigati...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

We develop a structural model for estimating the welfare effects of policies that alter the design of differentiated product markets when some consumers may be misinformed about product characteristics. We use the model to analyze three proposals to simplify Medicare markets for prescription drug insurance: (1) reducing the number of plans, (2) providing personalized information, and (3) changi...

When some consumers are uncertain about a product’s quality, product availability conveys information about the propensity of other, better-informed, consumers to purchase. The willingness-to-pay of lessinformed consumers to buy may therefore increase after observing a stock-out. We develop a model in which the firm can profit from the increased willingness-to-pay after a stock-out via expensiv...

BACKGROUND Consumers receive over 27 million antibiotic prescriptions annually in Australian primary healthcare. Hence, consumers are a key group to engage in the fight against antibiotic resistance. There is a paucity of research pertaining to consumers in the Australian healthcare environment. This study aimed to investigate the perspectives, attitudes and behaviours of Australian consumers o...

The study explores how consumer–brand value congruence affects the quality of consumer relationships and drives propensity to leave consumers’ voluntary performance. It also examines mediates between both moderating role relationship length age. Data from an online survey 371 consumers drawn contrasting service contexts (restaurants hospitals) were collected. In settings, results reveal that is...

The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...