نتایج جستجو برای: consumer social responsibility
تعداد نتایج: 699874 فیلتر نتایج به سال:
Companies employ various methods to fulfill their corporate social responsibility (CSR) in order to make a better impression on consumers and play the part of an upstanding world citizen. An important issue is how companies can bring their efforts to the attention of consumers, placing themselves in a more positive light and thereby attracting business. Using a well-known global corporation, Mc...
Consumer -brand engagement is a new concept in marketing literature that has attracted increasing attention of academics and researchers. The impact of consumers’ engagement with a specific brand on corporate performance is the factor that has caused this concept to receive increasing attention in recent years. The present study is an attempt to investigate the effect of subjective drivers (inv...
One of the issues that have gained a lot of attention in recent years is the board gender diversity. Many researchers believe that gender diversity in the board reinforces corporate social responsibility and on the other hand, gender diversity is one of the signs and effects of corporate social responsibility in the board, so there is a mutual relationship between board gender diversity and cor...
This study aims to explore and understand whether corporate social responsibility (CSR) could be considered as an indirect cue of certain product characteristics, turning it into effective instrument encourage credibility trust in a food brand thereby influence consumers’ purchase intention; the also considers how integrity influences these effects credibility. The proposed model mediation mode...
companies' continuity, because all companies have some relations with the society;therefore, the society provides long-term survival of the company.in this way, companies in addition to economic responsibility, must take responsibilityof social issues. therefore, with respect to corporate social responsibility andits revelations, the current paper examines the relationship between social r...
Corporate social responsibility is commonly viewed solely as a tool for enhancing company reputations and engendering goodwill among customers. In contrast, this research shows that the impact of corporate social responsibility can extend beyond public relations and customer goodwill to influence the way consumers evaluate a company’s products. Specifically, this research documents that acts of...
We investigate a linear state di¤erential game describing an asymmetric Cournot duopoly with capacity accumulation à la Ramsey and a negative environmental externality (pollution), in which one of the rms has adopted corporate social responsibility (CSR) in its statute, and therefore includes consumer surplus and the environmental e¤ects of production in its objective function. If the market i...
Using data on mobile phone handset sales from a single retail store, we examine the impact of different retail responsibility designations and vertical contracts on seller service provision, firm profitability, and social welfare. During our sample, this store switched from retailer-managed retailing with linear pricing contracts to manufacturermanaged retailing with revenue sharing. We estimat...
Despite existing literature that demonstrates the relation between an attitude of social responsibility and activism; few studies have examined the underlying factor structure of social responsibility. The current study had two goals. The first goal was to examine the structure of a measure of social responsibility attitude for urban adolescents. The second goal was to examine the associations ...
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