Consumer research concerning green consumer packaged goods has remained scant so far, although significant technological innovations have been developed. This study examined consumers’ intentions to buy innovative cosmetics and detergents containing chemical ingredients made from recycled CO2. An extended by climate change risk perception, TPB model was applied in four European countries. It fo...

Dear Participant, We are very pleased to welcome you at the GATE research institute. This workshop aims at developing scientific discussions about Social Norms and Moral Norms. The objective is to better understand when people are more, or less, likely to act honestly and follow the moral course of action and norms instead of serving their strict self-interest at the others' expense. We are ext...

OBJECTIVE Nutritious yet inexpensive foods do exist. However, many such foods are rejected by the low-income consumer. Is it because their use violates unspoken social norms? The present study was designed to assess the variety and cost of the lowest-cost market basket of foods that simultaneously met required dietary standards and progressively stricter consumption constraints. DESIGN A math...

During the past decade, residential consumers’ adoption of energy-efficient lighting has increased slowly in the United States. To identify residential consumers’ attitudes and behaviors toward the adoption of energy-efficient lighting, this study examined gender differences in (1) residential consumers’ environmental behaviors in relation to lighting practice and (2) background variables of en...

Ever since the foundational work of social psychologists Asch (1987) and Milgram (1974) there has been a great deal of interest in the influence on behaviour of perceptions of ‘normal’. In social marketing, this has led to the development of the social norms approach (Cialdini and Goldstein, 2004), a marketing technique that attempts to influence behaviour by changing perceptions of what is nor...

Abstract Traditional food markets in lower-income countries are constructed through the interactions of their participants: those who sell and buy it. Their joint actions motivations interact to determine what is sold, whom, at which price; these shaped by interpersonal relationships cultural norms. Understanding dynamics useful for crafting equitable impactful policies program interventions th...

On-demand digital platforms are omnipresent in the contemporary marketplace of era. The purpose this study was to assess factors influencing consumers’ intention adopt on-demand context a developing country. Based on modified integration unified theory acceptance and use technology (UTAUT) social influence theory, contended that electronic word-of-mouth (eWOM) about shapes consumers' perceived ...

The greatly increased global use of plastic has serious negative environmental consequences. This study aims to analyse the influence attitudes, personal norms, social and socioeconomic demographic characteristics on consumers’ intention reduce packaging in different groups fast-moving consumer goods (FMCGs) Germany. Data for food, clothing, cosmetics, cleaning goods, furniture were collected f...