Household electricity use has an increasing impact on the overall energy system. Numerous proposals have been made to support households consume in a system-friendlier manner. By breaking these down into functions and how they are performed, this paper identifies four distinctive governance designs: communities, variable tariffs, local markets virtual power plants. None covers all required each...

Consumer behavior is gaining increased attention for climate mitigation efforts, especially in the transportation sector. Thus, representing consumer mobility energy models being strengthened to simulate realistic future vehicle and mode choices. This work focuses on two widespread concepts that modelers apply: (1) endogenous integration of standalone (2) coupling complementary reflect behavior...

Consumer choices are a result of an interplay of two systems: fast and intuitive thinking (System 1) and more deliberative reasoning (System 2). The present research examines the implication of the interplay between the two systems for context effects in choice by exploring the consequences of resource depletion. Building on a substantial body of psychological literature that points to one unde...

Consumers often need to make very rapid choices among multiple brands (e.g., at a supermarket shelf) that differ both in their reward value (e.g., taste) and in their visual properties (e.g., color and brightness of the packaging). Since the visual properties of stimuli are known to influence visual attention, and attention is known to influence choices, this gives rise to a potential visual sa...

We designed and ran an experiment to test how often people’s choices are reversed by others’ recommendations when facing different levels of confirmation and conformity pressures. In our experiment participants were first asked to provide their preferences between pairs of items. They were then asked to make second choices about the same pairs with knowledge of others’ preferences. Our results ...

This paper examines consumers' knowledge and lifestyle profiles and preferences regarding two environmentally labeled food staples, potatoes and ground beef. Data from online choice experiments conducted in Canada and Germany are analyzed through latent class choice modeling to identify the influence of consumer knowledge (subjective and objective knowledge as well as usage experience) on envir...