Contemporary business environment involves IT being invested and shared by multiple stakeholders in collaborative, platform-based, and relational arrangements where the objective is to co-create value. Traditional IT enabled business value therefore has been extended towards IT value co-creation that involves multiple stakeholders. In this paper, we present a conceptual development of IT-based ...

The concept of value co-creation and its notion of the customer as co-creator of value have gained much academic interest, notably in marketing and operations research. While several competing perspectives have been conceptually discussed in literature, research on the practical implications of value co-creation is scarce. Using the example of sales-oriented advisory, we show gaps between exist...

The concepts of value creation and co-creation have been widely discussed, yet the contribution that information and communication technologies (ICTs) can make in this area is under-researched. The objective of this study is to investigate the nature of value creation and co-creation practices in C2C social commerce highlighting the role of ICT in the practices. This research in progress paper ...

In the recent past the paradigm of value creation has started to change, moving from product-focused value chains to knowledge-driven collaborative environments. The underlying driver can be found in customers themselves who are informed and connected as never before. Modern technology enables individuals to become more active by facilitating communication and collaboration globally. The emergi...

Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and practitioners alike lack understanding on how customer engagement contributes to value co-creation. This paper marks the f...

The concept of value co-creation and the service encounter as locus of this value co-creation gained much academic interest, notably in marketing research and service sciences. While the current research discourse mainly follows conceptual perspectives, there has been little research on the practical implications on service agents’ enabling co-creation of value in the information technology (IT...

Information technology, especially social media, has fundamentally changed the way of firm-customer interactions and has shifted more power to customers. Although an increasing number of firms are aware of increased customer power and the importance of co-creation, how to convert customer power into value of co-creation is unclear. In order to fill this gap in the literature, drawing on social ...

The 2011 Grand Challenge in Service conference aimed to explore, analyse and evaluate complex service systems, utilising a case scenario of delivering on improved perception of safety in the London Borough of Sutton, which provided a common context to link the contributions. The key themes that emerged included value co-creation, systems and networks, ICT and complexity, for which we summarise ...

Purpose This paper aims to develop a model that supports public organisations in making informed strategic decisions as which services are most suitable be improved through co-creation. Thus, it first identifies the features make (un)suitable for co-creation and then applies this knowledge multi-criteria decision support assessment of their readiness. Design/methodology/approach The is result d...