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This paper presents a new methodology aimed at making simpler the product/market fit process. We propose a user-centered approach inspired on the Oriental philosophy that is behind Kansei Engineering. In essence, we advocate for customization of products guided by users’ expectations. Our proposal combines Sensory Analysis and Soft Computing techniques in order to uncover what users think but a...

This paper describes a full-body pointing interface based on the mimicking of the use of binoculars, the Virtual Binocular Interface. This interface is a component of the interactive installation “Viaggiatori di Sguardo”, located at Palazzo Ducale, Genova, Italy, and visited by more than 5,000 visitors so far. This paper focuses on the evaluation of such an interface.

Design/methodology/approach. The Visual Information-Seeking Mantra “Overview first, zoom and filter, then details-on-demand” proposed by Shneiderman describes how data should be presented in different stages to achieve an effective exploration. The overview is the first user task when dealing with a dataset. The objective is that the user is capable of getting an idea about the overall structur...

We focus on a particular organization design issue – namely, the design of an organization’s set of boundary-spanning transactions – which we refer to as business model design, and ask how business model design affects the performance of entrepreneurial firms. Specifically, by extending and integrating theoretical perespectives that inform the study of boundary-spanning organization design, we ...

Image ranking is a task that involves different parameters. They depend on the intrinsic characteristics of an image, but also on the indexing language used for representing its semantic content. We developed a weighting model that combines these parameters in a general scheme. Finding the best balance between the parameters is not straightforward. Different parameter combinations leads to diff...

We argue that the use of a user-centred design approach necessarily involves some form of storytelling or narrative. Given that both the potential end-users and the designers themselves often (perhaps usually) have different interests and points-of-view to present, the resultant co-constructed narrative describing the desired interactive system is inevitably the product of compromise. We descri...