The inclusion of social media as a communication channel in vendor's B2B digital marketing strategy is growing importance. Understanding the effect such practices upon customer relationships crucial for firms they increasingly engage this way. This paper presents and tests model that explores vendor trust loyalty relationships. A study using quantitative data from 196 business customers United ...

The aim of this paper is to investigate the impact of individual dimensions of perceived service quality on customer satisfaction, trust and loyalty in e-commerce settings. Empirical results indicate that the perceived service quality has positive direct effects on both customer satisfaction and trust. The results also show that customer satisfaction appears to have a positive direct effect on ...

The goal of this study is to see how the VIP customer research object at Citylink Indonesia Airlines affects loyalty. So according on impact experience regular customers, patrons who receive a positive ” are more likely return for another purchase, recommend business friends, and less inclined shift competitors. According findings study, management factors play an important role in competitiven...

The objective of this study is to examine the relationship between corporate social responsibility (CSR), customer trust, satisfaction and loyalty in retail business industry Thailand. Furthermore, indirect effect trust examined CSR loyalty. For purpose, considered quantitative approach which cross-sectional research design was used for data collection. A survey collection from businesses emplo...

For a virtual enterprise(VE) to be competitive and successful in a dynamic environment characterized by constantly changing customer demands and technological innovations, it must be capable of rapid adjustment in order to reduce the time and cost needed to deliver to the customer a quality product. The success in the agile competition naturally depends on the effective operation of the VE. Tru...

Trust is known to be vital to business to customer (B2C) electronic commerce adoption. However, its role in customers’ blending of the online and traditional channels is largely unexplored. In this study, we progress beyond single channel adoption and investigate the interplay of trust and perceived efficiency on channel blending. Our conceptual framework models channel blending as a dynamic co...

BACKGROUND Healthcare providers are competitive, owing to heightened customers' awareness and expectations of health care services. OBJECTIVE The aim of this study was to determine the relationship between customer value creation and loyalty with mediator trust and customer satisfaction. METHODS This is a cross sectional survey study. Participants were 196 patients referred to private hospi...

market share. An important factor that must be considered by distribution companies is to maintain customer satisfaction and loyalty. The number of competitors in the same business certainly makes entrepreneurs think how prevent consumers who are familiar with their company's products/brands from moving other places. purpose this study analyze effect trust brand image on loyalty at PT. Delta Sa...