Trust has been a longtime concern for people when deciding whether or not to engage in online shopping. This has resulted in a variety of studies on trust and eCommerce. Recently, there has been widespread growth of mobile shopping and buying, termed mCommerce. With this comes a need to understand if and how trust issues manifest themselves in mCommerce activities and how to design for trustful...

Companies employ various methods to fulfill their corporate social responsibility (CSR) in order to make a better impression on consumers and play the part of an upstanding world citizen. An important issue is how companies can bring their efforts to the attention of consumers, placing themselves in a more positive light and thereby attracting business. Using a well-known global corporation, Mc...

One of the most important intangible assets for firm’s competitiveness is brand image, reflecting all that which leads to the firm. In the current competitive scenario, the brand must be able to meet stakeholder’s expectations not only regarding visible components of the marketing mix, but also the firm’s value system, including both economical and social values. Thus, corporate social responsi...