Marketing communication is all forms of activity to disseminate information and persuade consumers or customers directly indirectly about an item brand. SHOPEE made innovation by launching the latest feature, namely online loan feature in its application. In this study, author will continue examine millennial generations, both early late generations. The type research used quantitative. city Su...

The halal industry in Indonesia is developing brilliantly, including fashion. Behind the great potential and desire to become mecca of world Muslim fashion, there intense competition between fashion brands consumers who tend be critical making their choices. Facing this new reality, a company must ensure that it can maintain its existence long term by creating product identity (brand personalit...

Branded apps are gaining momentum in branding strategies, as they allow proximity to the customers and a great opportunity engage retain them. This paper aims fill existing literature gap investigate role of transactionality effect branded app experience on brand loyalty. A lab experiment compares fully transactional (i.e., commercial), semi-transactional freemium), non-transactional (free serv...

Interest in the brand of a company product can certainly generate interest consuming or knowing more about product. The purpose this study is to find out how much influence Brand ambassadors and personality have on buying Pond's skincare products for customers at Wonokromo Village Cosmetic Center. This research type quantitative because data comes from answers respondents through distribution w...

The purpose of this research was to explain the relationship between the personality of brands with risk aversion and customer loyalty. This research was applied in terms of purpose, descriptive correlation one in terms of information gathering and based on structural equation modeling. The statistical population consisted of all customers with credible brands (5 famous and high-income brands s...