The destination of tourism is a major element in tourism marketing. Branding tourism destination is a process by which a tourism destination develops its focal features, develops and delivers its main audience, can build a reputation, establish its reputation, strengthen slowly or even change, which is important for tourism purposes. Brand recognition is very important for communicating success...

BACKGROUND Cigarette packaging is a key marketing strategy for promoting brand image. Plain packaging has been proposed to limit brand image, but tobacco companies would resist removal of branding design elements. METHOD A 3 (brand types) x 4 (degree of plain packaging) between-subject experimental design was used, using an internet online method, to expose 813 adult Australian smokers to one...

In order to improve the brand added value of the enterprise, this paper studies the Brand added value by using directly assessment method. We consider brand excess receipts, customer loyalty, loyalty conversion synthetically and give the measure evaluation model of brand added value. According with the actual operation data of Chinese air conditioning enterprise, the relevant practical brand ad...

This research compared linear regression and artificial neural network models to identify the most accurate methods of predicting the impact of product cues on consumers’ apparel product evaluations and purchase intentions. The research process and findings are discussed below. Also, we examined the potential effectiveness of the Internet as a strategic tool to (a) build global brand images for...

This research compared linear regression and artificial neural network models to identify the most accurate methods of predicting the impact of product cues on consumers’ apparel product evaluations and purchase intentions. The research process and findings are discussed below. Also, we examined the potential effectiveness of the Internet as a strategic tool to (a) build global brand images for...

This study aims to examine the effect of brand image on equity through loyalty Telkomsel provider users in Surabaya. research is a quantitative research, data collection techniques using literature studies and questionnaires. Data were analyzed PLS (Partial Least Square). Determination sample Wibisono formula, number samples used this was 100 respondents. The results showed that had significant...