Dieng Plateau, atau lebih dikenal dengan Dataran Tinggi Dieng, merupakan daerah yang terletak di Batur Banjanegara, Jawa Tengah sebagai salah satu tinggi dimiliki oleh Pulau Jawa. ini sudah digunakan masyarakat sejak lama, seperti halnya beragama Hindu membuat beberapa candi. Kedua unsur tersebut menjadikan Plateau lokasi wisata memiliki beragam jenis terkandung dalamnya. Melihat hal tersebut, ...

Considers the significance of corporate identity, internal brand/identity images, and brand identification for orientation. Three propositions based on above are formulated. By highlighting importance these concepts, scholars more fully able to comprehend connectedness between concepts. The same is true senior managers who have responsibility managing nurturing meaningful orientated organizatio...

Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...

Corporate brand identification emphasizes the process by which customers and employees may identify organization as a corporate brand. identity management can be addressed key indicator for success therefore, it an issue if not well managed. The objective of this research is to gain better understanding Brand Identity from employee perspective. It investigates how different dimensions influence...

The article discusses the role and importance of brand book in branding system. structure its key elements are considered separately. types brand-books - logobook, standard, guideline complex brand-book. ways developing given, depending on scale industry affiliation company. world’s leading companies corporate style identity analyzed context book.

How a Web site moderates its UGC is an essential part of its online brand identity. While some Web sites allow an open sharing atmosphere where almost anything goes, others ensure that UGC not only meets the highest standards but also reflects positively on the brand. The persona of a Web site is reflected in its approach to and consistency with determining which UGC is acceptable vs. not accep...