نتایج جستجو برای: brand experience

تعداد نتایج: 437353  

Journal: :Philippine Social Science Journal 2018

Journal: :RACE - Revista de Administração, Contabilidade e Economia 2017

Background and Aim: Considering the importance of customer behavior, the purpose of this study is to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach.  Research Method: The method of this research was data-based theory and data collection was done through semi-structured interviews. Also, the...

Journal: :Sustainability 2023

This study aims to identify types of virtual/augmented reality–based brand experiences (VR/AR experiences) understand their impacts on consumer–brand relationships. For this study, were divided into four types: entertainment, aesthetic, educational, and real-escape experiences. Today, consumers can experience In a survey who participated in was conducted. A total 518 the survey. To verify hypot...

Journal: :Sustainability 2022

Regardless of a customer’s social status, wealth, or country origin, Apple products have been notorious for establishing trends in regard to electronic devices. As 2019, China accounted 17% percent all sales. This has made possible large part due Chinese customers’ favorable image the brand and positive experience with products. study aimed examine impact experience, love, engagement on equity....

2015
Olivia M Maynard Ute Leonards Angela S Attwood Linda Bauld Lee Hogarth Marcus R Munafò

BACKGROUND Plain packaging requires tobacco products to be sold in packs with a standard shape, method of opening and colour, leaving the brand name in a standard font and location. We ran a randomised controlled trial to investigate the impact of plain packaging on smoking behaviour and attitudes. METHODS In a parallel group randomised trial design, 128 daily smokers smoked cigarettes from t...

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