the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...

In this article we examine the role of corporate image in extending service brands to new and traditional markets in the telecommunications sector. With regards to corporate image, service brand extensions are primarily associated with innovation-related attributes, such as order of entry (i.e., pioneers versus followers). Increasingly, ®rms are extending their services to markets that are beyo...

KM is experiencing the steep downward slope of the “hype cycle” and some organizations are rushing to abandon KM as quickly as they rushed to adopt it. Unfortunately, much of our understanding of what KM can do for organizations is still limited to academic treatises and small pilot studies. Managers therefore realize they must market KM more effectively in order to communicate its potential an...

Customers continuously evaluate the credibility and reliability of a range of signals both separately and jointly. However, existing econometric studies pay insufficient attention to the interactions and complex combinations of these signals, and are typically limited as a result of difficulties controlling for multicollinearity and endogeneity in their data. We develop a novel theoretical appr...

In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders, employees, suppliers, and community) has a positive effect on global brand equity (BE). In addition, policies aimed at satisfying community interests help reinforce credibility to social responsible polices with other stakeholders. We test these theoretical contentions using panel...

In today’s world, as online consumers become more price sensitive, less brand loyal and more sophisticated, e-Customer Relationship Management (CRM) and e-marketing becomes a strategic necessity for attracting and increasing consumer’s patronage. This manuscript traces the evolution of e-marketing and demonstrates the relationship between the Web Presence Index (WPI) of the hospitality sector a...

This is a timely study that simultaneously considers the issues of source credibility social media contents and generational differences. The aims to explore influence ‘generation’ on perceived credibility, its effect relation between hotel brand image, purchase intention in cases where content providers are general users (UGCs) marketers (MGCs), respectively. Using an independent samples t-tes...

Our research empirically analyzes consumer behavior at Internet shopbots— sites that allow consumers to make “one-click” price comparisons for product offerings from multiple retailers. By allowing researchers to observe exactly what information the consumer is shown and their search behavior in response to this information, shopbot data has unique strengths for analyzing consumer behavior. Fur...