The inability of the traditional expected utility maximization rational investors (within efficient markets Framework) to explain many empirical patterns; was main stimulus beyond appearance for another track resolve and analyze this inconsistency; through combining behavioral cognitive psychological theory together where Behavioral Finance is known mainly as irrational part that deals with inv...

This paper addresses the question of why, in spite of its recent success, behavioral economics does not influence most discussions about how economic policy ought to be made. Failing to penetrate into contemporary discourse on leading policy issues is a serious problem, because behavioral techniques often point to policy prescriptions that are at odds with the prescriptions which follow from mo...