نتایج جستجو برای: b2c
تعداد نتایج: 1167 فیلتر نتایج به سال:
An extensive body of research has tested the DeLone and McLean (2003) information systems success model in many contexts. Surprisingly, few of these studies have applied it to e-commerce. A study by Wang (2008) represents one such initiative, but it is crucial to address several remaining gaps associated with that study. Moreover, no e-commerce success model has considered the Arab world, which...
An extensive body of research has tested the DeLone and McLean (2003) information systems success model in many contexts. Surprisingly, few of these studies have applied it to e-commerce. A study by Wang (2008) represents one such initiative, but it is crucial to address several remaining gaps associated with that study. Moreover, no e-commerce success model has considered the Arab world, which...
Business ontology can enhance the successful development of complex enterprise system; this is being achieved through knowledge sharing and the ease of communication between every entity in the domain. Through human semantic interaction with the web resources, machines to interpret the data published in a machine interpretable form under web. However, the theoretical practice of business ontolo...
Recent problems experienced by B2C e-commerce companies in Hong Kong and elsewhere highlight difficulties associated with B2C internet marketing. However, little academic attention has been paid to the success factors involved. Thus this paper addresses the problem: ‘What are the success factors for marketing products and services over the internet in Hong Kong e-commerce businesses?’ This rese...
It is argued that Electronic Commerce (EC) platforms can be seen as artefacts—tools that are made, used, inherited and studied within a cultural context. This context encompasses economic, historical, technical, and social values and assumptions that are focused on particular ideas and definitions (relating to the example of B2C activities and processes contained within Electronic Grocery Syste...
Multimedia content can be digitally distributed in a B2B and in a B2C context. While B2C distribution has been successfully governed by means of digital licenses, B2B transfers have received less attention. These digital licenses have been expressed in standard RELs (Rights Expression Language) and they can be seen as the electronic replacement of distribution contracts and end user licenses. H...
In recent years, the importance of branding has dramatically increased on the ground that brands have the potential to be a source of long-term competitive advantages for any businesses. Although it seems that brand value, theoretically, has a significant impact on corporate profits, evaluating the brand value's influence level on corporate profits can give clear signals to both managers and in...
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