BACKGROUND Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns. METHODOLOGY/PRINCIPAL FINDINGS In Fall 2008, we conducted a nationally ...

This article investigates the development, purpose and value of co-creation in theatre. Through a qualitative analysis of a new work festival at West Yorkshire Playhouse, it explores the levers and barriers to participatory engagement and evaluates the phenomenon of co-creation from the comparative perspective of both producers and audiences of theatre. The rising trend of co-creation reflects ...

Flipped classroom is one approach of active learning leading to better students’ learning, abilities, and academic performance. The aim of this study is to evaluate the effect of applying the flipped classroom approach to MIS course, to examine the antecedents of engagement intention after participating the flipped classroom by peers, and to guide key factors of success student presentations. T...

As the world of advertising is shifting from physical media and television to online and mobile mediums, it is essential that webpage designers plan for and incorporate advertisements into website design decisions. The design of a web page influences the engagement of visitors on the web page as well as the success of the website in terms of serving its content to its audience and in terms of a...

The proliferation of social media is undoubtedly changing the way people produce and consume news online. Editors and publishers in newsrooms need to understand user engagement and audience sentiment evolution on various news topics. News consumers want to explore public reaction on articles relevant to a topic and refine their exploration via related entities, topics, articles and tweets. I wi...