This research studies marketing mix and its elements – especially the Four Ps including product, price, place and promotionin the cultural industry. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of cultural industry. Since the development of cultural and art activities is significantly considered in the g...

This paper reports on research carried out to determine the settled as well as other types of cultural markers including interface design elements and cultural dimensions that are appropriate to be used for cultural-centered website design and localization. For this, research discussed in this paper builds upon the existing body of research in website design and anthropologists’ cultural dimens...

Three patients developed symptoms suggestive of acute schizophrenia. In each case there were no abnormal neurological findings on admission to hospital. Within a few days clinical evidence of encephalitis became apparent, and appropriate treatment was given. Only one patient made a full recovery.

asri@interchange Summary Periprosthetic fractures are increasing in number and complexity. Appropriate precautions should be taken to prevent these fractures. A systematic approach is needed in the form of detailed assessment of the fracture, stability of the implant and the available bone stock for planning an appropriate treatment. The treatment options described in this article can be used a...

Traditional views on facial aging and associated therapies focused on soft tissue descent and skin texture changes. Recently, revolumization for age-related lipoatrophy has become increasingly popular. Researchers are now reporting objective studies examining processes of structural and volumetric changes with age in increasing frequency as well. To better understand and treat facial aging, the...

The argument that the use rights arising out of the conventional arrangements play an important role in the degradation of protected areas has motivated this paper. This study adopting a dichotomous choice contingent valuation survey among the urban people in Kerala, India examines the preference and value to conserve biodiversity in Periyar Tiger Reserve, India where different types of de fact...

BACKGROUND Inadequate handover in emergency care is a threat to patient safety. Handover across care boundaries poses particular problems due to different professional, organisational and cultural backgrounds. While there have been many suggestions for standardisation of handover content, relatively little is known about the verbal behaviours that shape handover conversations. This paper explor...

Teacher-learner autonomy, by analogy with previous definitions of language learner autonomy, might be defined as the ability to develop appropriate skills, knowledge and attitudes for oneself as a teacher, in cooperation with others. By focusing on the teacher as learner in this manner I do not mean to diminish the importance of ‘being free from constraints on one’s teaching’, i.e. teacher auto...