This study focused on sociological factors and consumer buying behaviour towards fashion clothing. It was carried out to determine the effects of family, peer group, reference group culture The adopted cross-sectional survey research design. A structured questionnaire used obtain primary data from 185 consumers Data analysis done using descriptive statistics, while hypotheses testing multiple l...

Abstract Communication activities in social media have a direct impact on shaping consumer behavior, particular among the youngest group of consumers — Generation Z. This paper analyzes young Polish consumers’ interactions with fast-fashion brands networking platforms, focusing their motives for engaging fashion brands’ communication such platforms as Facebook, Instagram, Pinterest and YouTube....

efforts to achieve effective and meaningful patient and public involvement (ppi) in healthcare have existed for nearly a century, albeit with limited success. this brief commentary discusses a recent paper by carter and martin exploring the “challenges facing healthwatch, a new consumer champion in england,” and places these challenges in the context of the broader struggle to give a voice to h...

mycophenolic acid (mpa) is the active metabolite of mycophenolate mofetil. this study designed to investigate the mechanism of cytotoxicity of mpa on the genetically engineered pc12 tet off (pto) neuronal cells with p53 gene. alamar blue (ab) reduction showed concentration-dependent cytotoxicity of mpa on pto cells with ic50 value of 32.32 ± 4.61 mm. the reactive oxygen species (ros) generation...