I have documented the shift in youth alcoholic beverage preference from beer to distilled spirits between 2001 and 2009. I have assessed the role of distilled spirits industry marketing strategies to promote this shift using the Smirnoff brand marketing campaign as a case example. I conclude with a discussion of the similarities in corporate tactics across consumer products with adverse publi...

The overall aim of this thesis was to explore the impact of alcoholic cirrhosis in Sweden, and the relation between drinking patterns and beverage types and alcoholic cirrhosis, and to evaluate the possible role of autoantibodies in the pathogenesis of alcohol related liver disease. We found that rats had appearance of IgG against rat CYP3A1 and CYP2E1 during chronic ethanol feeding We found th...

Economic literature in developed countries suggests that demand for alcoholic beverages is sensitive to price, with an estimated price elasticity ranging from -0.38 for beer and -0.7 for liquor. However, few studies have been conducted in developing countries. We employ a large individual-level dataset in China to estimate the effects of price on alcohol demand. Using the data from China Health...

Beer is a complex alcoholic beverage made from barley (malt), hops, water and yeast. It is a good source of phenolic antioxidants. The majority of phenolic constituents of beer are derived from malt (70–80%), whereas about 20–30% are derived from hops. Phenolic constituents of beer represent a large structural variety and belong to the classes of simple phenols, benzoicand cinnamic acid derivat...

AIM To assess the potential of acute alcohol consumption to dissolve tooth surfaces and to evaluate the difference in the dissolution potential of whisky, beer and wine. METHODS The study sample comprised 36 healthy male volunteers with mean age of 26.27 (SD-1.96) years (range 25-30 years). The study design involved randomly allocating the 36 individuals into three groups of alcohol consumpti...

Aim: To assess the potential of acute alcohol consumption to dissolve tooth surfaces and to evaluate the difference in the dissolution potential of whisky, beer and wine. Methods: The study sample comprised 36 healthy male volunteers with mean age of 26.27 (SD-1.96) years (range 25-30 years). The study design involved randomly allocating the 36 individuals into three groups of alcohol consumpti...

AIMS To investigate among adolescents whether (i) drinking motives are related to beverage preference; (ii) beverage preference is related to alcohol use (drinking levels and risky drinking occasions); (iii) the association between beverage preference and alcohol use is moderated or mediated by drinking motives. METHOD Data from a national representative sample of 5379 8th-10th graders in Swi...

The Saccharomyces cerevisiae Put4 permease is significant for the transport of proline, alanine, and glycine. Put4p downregulation is counteracted by npi1 mutation that affects the cellular ubiquitination function. Here we describe mutant Put4 permeases, in which up to nine lysine residues in the cytoplasmic N-terminal domain have been replaced by arginine. The steady-state protein level of the...

Cues associated with familiar alcoholic drinks such as beer may, through repeated association with the unconditioned stimulus properties of alcohol, acquire the status of classically conditioned stimuli. It has been proposed that such drug-related conditioned stimuli mediate drug tolerance. Thus, the aim of the present experiment was to test this proposition on cognitive, subjective, and psycho...